A man’s Harley-Davidson test drive ended in a fatal crash at a Florida dealership, police said.

In a press release, the Titusville Police Department said that officers responded to the Miracle City Harley-Davidson location when the fatal accident occurred on Monday at approximately 4:15 p.m.

Police said that an investigation revealed that the unidentified man was test-driving a motorcycle at a nearby shopping center when he had a fatal accident.

Authorities said that the man “lost control” of a 2014 motorcycle he was test-driving and crashed into the exterior wall of an unoccupied storefront.

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The victim was transported to a local hospital where he succumbed to his injuries and was pronounced deceased at approximately 4:40 p.m., police said.

There were no other injuries or vehicles involved in the traffic crash.

Kenny, an avid motorcyclist, told FOX 35 that the victim was not wearing a helmet at the time of the accident.

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“There’s no protection. If somebody bumps you in a car, you get a dent in a door. They bump you on this thing, you probably lose a leg,” he said. 

Christopher Maglione, a witness who works in the Titus Landing area, told FOX 35 that the motorcycle was “going the wrong way” down the nearby street.

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“I’m incredibly shocked. I’ve never heard of anything like that happening in this plaza before ever,” Maglione said. 

Fox News has reached out to Harley-Davidson Motorcycles for comment.